How are you setting yourself apart from your competition? How do you want customers to remember you? Branding is an important part of building a sustainable website, no matter how new your site is. Here are five quick tips for building your brand, attracting more customers, and keeping them coming back for more.
Add a logo A great logo makes a memorable first impression. Choose something that represents you or your company and a design that will resonate with your site visitors.
Use a custom domain A custom domain reinforces your brand name and makes your URL memorable, so visitors can easily find you again.
Choose the right web design Maybe your site showcases your photography, or your personal style. Perhaps it’s an educational site, or a travel blog. Whatever your focus, there’s a theme that will beautifully showcase your words and images.
Remove ads Ads can be distracting — choosing a WordPress.com plan without ads means you get visitors’ undivided attention.
Keep your site secure Site security is a key part of a strong brand — visitors need to trust that your site is available, and safe! Protect your digital assets by keeping hackers out, and know that you can restore lost content if anything happens.
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